Sex (Didot) and the City


At first glance the font used looks a lot like Bodoni, but it is actually Didot.

About this font family

The Didot family were active as designers for about 100 years in the 18th and 19th centuries. They were printers, publishers, typeface designers, inventors and intellectuals. Around 1800 the Didot family owned the most important print shop and font foundry in France. Pierre Didot, the printer, published a document with the typefaces of his brother, Firmin Didot, the typeface designer. The strong clear forms of this alphabet display objective, rational characteristics and are representative of the time and philosophy of the Enlightenment. Adrian Frutiger’s Didot is a sensitive interpretation of the French Modern Face Didot. Another model for this design is the Henriade, an historical printing of the original Didot from 1818. The font Didot gives text a classic and elegant feel.



Saw this on Yahoo’s Best/Worst Movie Posters of the year, and this was one of the worst posters of the year and I agree. The title of the film is completely overpowering this poster, even though I do appreciate the use of Helvetica.



I was shopping at Crossgates Mall a couple weeks ago and there was this new store that I had never even heard of before, and the font they used in their logo is very interesting but I like it. So upon doing some research, which there was almost nothing, I did find out a few things about the font and the logo used and who did design it.

The font used is called “carhartt”, no information besides that I found. But the logo was designed by Work in Progress. The logo represents the growth of the Carhartt brand from American Workwear to International Streetwear.

Graphique Pro

I’ve been using Netflix for a while now and it was bothering me what font it was, so I did some research and turns out it is Graphique Pro.


About this font family

Graphique was originally created by Swiss designer Hermann Eidenbenz in 1945, and issued as hot metal font by Haas’sche Schriftgießerei, Switzerland.

German type designer Ralph M. Unger digitally remastered and expanded the typeface for profonts, and the digital OTF Pro version comprises of more than 400 characters including the complete Latin and Cyrillic glyph sets.

Graphique Pro is a Caps-only font as outline shadow, very narrow, very economic, and thus, ideally suited for headlines, posters, signs, CD-covers, book titles and a lot more.

Other info

  • Designers: Hermann Eidenbenz,Ralph M. Unger
  • Design date: 2008
  • Publisher: profonts

Sweet Sans pro

I was in Ballston Spa over break and I spotted this Salon  – Make Me Fabulous – and the logo intrigued me and trying to find out what font it was DROVE me insane. At first it looked like Helvetica to me but the tie of the E’s and F’s weren’t right, but I am pretty sure I have identified it as Sweet Sans Pro.

Information on Sweet Sans Pro:

The engraver’s sans serif—strikingly similar to drafting alphabets of the early 1900s—has been one of the most widely used stationer’s lettering styles since about 1900. Its open, simple forms offer legibility at very small sizes.

  • Designers: Mark van Bronkhorst
  • Design date: 2011

Bel Cibo Fine Gourmet Foods and Spices


I design for this store back home, and this is the logo used. The main font is Papyrus.

“As has been the case with Comic Sans, Papyrus is often criticized by graphic designers, including Chris Costello himself, for being overused.”

History of Font:

– designed by Chris Costello

– created in 1982

– distinctive characteristics;  including rough edges, irregular curves, and high horizontal strokes in the capitals

Other Uses:

  • The subtitles that appear in James Cameron’s 2009 movie Avatar and the logo of the movie itself
  • The title of the television program The Crocodile Hunter
  • Bottles of AriZona brand iced tea
  • Many of the album covers of the band Lamb of God and much of the band’s merchandise
  • In the title credits of the television program Medium


Bought a new bottle of rum and I was interested in what font the company used, turns out it is Cheltenham.

Background info on Cheltenham:

– display typeface
– designed in 1896
– by architect Bertram Goodhue and Ingalls Kimball

The original drawings were known as Boston Old Style and were made about 14″ high. Cheltenham is not based on a single historical model, and shows influences of the Arts and Crafts Movement. Part of the face’s huge popularity is because, as it has elements of both an old style and transitional face, a Cheltenham headline complements virtually any body type