TWLOHA uses Advant Garde Gothic Bold and Alternate letters

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Upon my search for charities for me to donate to this holiday season, I realized that some of the letters in the logo were familiar. After searching, I realized that there were regular letters and alternate letters/glyphs of Advant Garde  Gothic Bold.



Siting of Franklin Gothic

MoMA New York

The MOMA is not only one of my favorite places to go, but I am also a member. As I was cleaning out my wallet this morning, I realized that I had seen the font before.





Saw this on Yahoo’s Best/Worst Movie Posters of the year, and this was one of the worst posters of the year and I agree. The title of the film is completely overpowering this poster, even though I do appreciate the use of Helvetica.


Bodoni Sighting!

While looking for the Macy’s Parade this year, look what I found!


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(I’m almost positive that the lettering on Bloomingdale’s “Designer Handbag Sale” is Bodoni, but there’s always the possibility it’s one of the Fake Bodonis; like Didot)


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NY Post for the win.

Mentalist posters on campus

I keep seeing these posters around campus and I was super happy to realize that they use quicksand. Quicksand is round and delicate. When bold, the roundness is emphasized.


New Font–Fashion Victim

This is a new font I discovered. It was my job to create a poster for Student Fashion Society’s winter fashion show but I wasn’t sure which font to use. I normally wouldn’t use any fonts other than classic, well known and easy to read fonts. However, I wanted to incorporate a fun font to coordinate with the theme.

Here is the poster I created using the font Fashion Victim!

What do you think? Does this work for you?

Dr. Seuss

Dr. Seuss books have their own special fonts that you can download and i thought it was interesting to see how our childhood boks have their own specific look at feel that we can always relate too.

Doctor Soos




Grinched Too


Dr. Eve L


Dr. Seuss



here is a great site to show the difference between the fonts AND why they use them to help children read !