Optima !

I grew up seeing the Estee Lauder logo because it’s my moms favorite brand of makeup. I did the linocut project on Optima so it’s been extra prevalent in my head. Even though I haven’t been exposed as much to capital letters in this font, they are still pretty recognizable by the sleek form and slightly concave terminals. Estee Lauder not only uses Optima in their company name, but also in many of their ads. The font was created in 1953 by Hermann Zapf in Germany.

Helvetica- Spotted everywhere

I was booking my flights for spring break when I realized the font used on the website as well as in their logo is Helvetica. American Airlines has a simple, clean cut logo, which Helvetica is perfect for in that case.

For simplicity with logo design it is often better to go with a simple sans serif typeface. That is why it is such a popular typeface when it comes to logo design.

I started noticing it more and more, like on my North Face jacket and decided to do a little research to see where else I most likely see it everyday, without notice. Here are 40 common logos using Helvetica:

http://www.webdesignerdepot.com/2009/03/40-excellent-logos-created-with-helvetica/

Highway Fonts

On my ride back to Oneonta from home, I couldn’t help but wonder about the font seen all over the country on big green signs.  The road signs on the highway all have the same font that is a sans-serif informally known as “Highway Gothic.”  It is otherwise known as “FHWA series fonts.”  It was a typeface designed to be legible while driving at high speeds.  The typefaces originated from FHWA’s Standard Alphabets for Traffic-Control Devices, originally published in 1945 (reprinted 1952).  The designer is Ted Forbes.  Different variations of this font series are used in the U.S. and in other countries such as Canada, Brazil and many more.  This font can also be affiliated with “The Weather Channel”, The New York Mets, and The TV Guide Channel.  I find it interesting that something such as a font has become so worldwide and has remained its consistency for the most part.  

-Michelle Furman

You will see this font every time you get your Pumpkin Latte fix

So i was going to dunkin donut to get their amazing pumpkin lattes, since it is fall, i thought i might get one. So i wondered what font the logo was since i have never seen anyone else use it. I thought the font would be hard to find. But it was quite easy

Its Frankfurter!!!!

it was designed by Alan meeks. Its chunky and round form is perfect for a place that sells donuts or hot dogs?

r

YAY my first post on the blog! Go Amber 🙂