I have gotten an offer to design a logo for a wine and liquor store opening up where I live at home. They are calling the store Brix Wine and Liquor. Over Thanksgiving break I gave them a variety of logos to choose from and they are still indecisive. I found that they liked serif font for some designs, and sans serif for others. I think both give a very different feel, which is why I did a type study, to figure out which typefaces fit the image they were looking for. They have narrowed their options down to a few different logos all with different fonts. These are the finalist logos:

logos 1


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