I was shopping at Crossgates Mall a couple weeks ago and there was this new store that I had never even heard of before, and the font they used in their logo is very interesting but I like it. So upon doing some research, which there was almost nothing, I did find out a few things about the font and the logo used and who did design it.

The font used is called “carhartt”, no information besides that I found. But the logo was designed by Work in Progress. The logo represents the growth of the Carhartt brand from American Workwear to International Streetwear.


Graphique Pro

I’ve been using Netflix for a while now and it was bothering me what font it was, so I did some research and turns out it is Graphique Pro.


About this font family

Graphique was originally created by Swiss designer Hermann Eidenbenz in 1945, and issued as hot metal font by Haas’sche Schriftgießerei, Switzerland.

German type designer Ralph M. Unger digitally remastered and expanded the typeface for profonts, and the digital OTF Pro version comprises of more than 400 characters including the complete Latin and Cyrillic glyph sets.

Graphique Pro is a Caps-only font as outline shadow, very narrow, very economic, and thus, ideally suited for headlines, posters, signs, CD-covers, book titles and a lot more.

Other info

  • Designers: Hermann Eidenbenz,Ralph M. Unger
  • Design date: 2008
  • Publisher: profonts

Ampersand Project

We looked at a bunch of different ampersands in class, and I found this one — I feel like it’d be a fun project to design our own considering all the variations that could be done.

The Frutigers.

Along with Led Zeppelin and a barrage of hippies, the 1970’s brought us one of the world’s most understated classic fonts: Frutiger.

Created by Swiss designer, Adrian Frutiger, the typeface was first commissioned for private use by the Charles de Gualle International Airport in France in the late 1960s. However, the sans serif was found to be easy to read, proportional, and legible in both large and small formats, and was released as a font family to the public in 1976.

Frutiger himself. (Frutiger Himself.)

The font is used most notably in academia and transportation industries. As an element in contemporary graphic design, Frutiger gives the impression of cleanliness and ease-of-use. Here are a few examples of it in use.


Amtrak’s logo.

ImageBART: Bay Area Rapid Transport, the San Francisco area’s subway.


Logo of Flickr, popular photo-sharing website.


 Official logo of prog-rock band, Muse.


 The U.S. Park Service’s official typeface? Who knew.

So, there you have it: ambiguous, ever-classy Frutiger.

Optima !

I grew up seeing the Estee Lauder logo because it’s my moms favorite brand of makeup. I did the linocut project on Optima so it’s been extra prevalent in my head. Even though I haven’t been exposed as much to capital letters in this font, they are still pretty recognizable by the sleek form and slightly concave terminals. Estee Lauder not only uses Optima in their company name, but also in many of their ads. The font was created in 1953 by Hermann Zapf in Germany.

Helvetica- Spotted everywhere

I was booking my flights for spring break when I realized the font used on the website as well as in their logo is Helvetica. American Airlines has a simple, clean cut logo, which Helvetica is perfect for in that case.

For simplicity with logo design it is often better to go with a simple sans serif typeface. That is why it is such a popular typeface when it comes to logo design.

I started noticing it more and more, like on my North Face jacket and decided to do a little research to see where else I most likely see it everyday, without notice. Here are 40 common logos using Helvetica:


Bodoni vs. Onyx

In honor of being a Nirvana fan for 10 years, I decided to do a blog on the font. I know the PDF about Bodoni on ANGEL has the Nirvana logo as Bodoni, but it really is Onyx. I found this out when I was a teenager when trying to find the font for it. The difference between Onyx and Bodoni is that Onyx’s letters are tracked closer to each other. It does raise the question if the Nirvana logo started out as Bodoni artificially tracked closer, and after seeing the logo, someone made the font to be like that. I also use Onyx for my personal logo.